The rise of metrics like followers and likes has made it tempting to inflate Instagram numbers for the sake of influence and credibility.
Vanity metrics vs. True engagement
With Instagram’s continued focus on video views, Reels, Stories, and other more immersive content formats, user experience and meaningful community building are now the primary ranking signals in their discovery algorithms. Simply having a pumped-up follower number garners some initial attention. But engagement metrics like retention rate, likes, comments, and saves are what Instagram weights as signs of a genuinely interesting profile in the long run. Without thoughtful engagement from real humans connected to your brand, even tens of thousands of followers do little for your bottom line.
And with Instagram’s proactive approach to deleting fake accounts and bots, buying disingenuous followers or using engagement pods/groups harm your account. These artificial methods fall sharply once purge efforts ramp up. So rather than focus on quick boosts via questionable ‘vanity metrics’, today’s Instagram success is built on quality, genuinely buy real instagram followers who actively like, comment on, share, and help spread your content within their networks.
Consumer psychology and perceptions
The shift towards emphasizing meaning over metrics also impacts follower perceptions when evaluating brands on Instagram. Seeing an account with artificially inflated numbers instantly raises skepticism for those valued potential customers and partners you want to impress. Word travels fast if engagement seems suspiciously low for the high follower count. Even a modest yet thoughtfully built following that actively engages with branded content feels excitingly authentic and momentum-building. Thus, this sparks real-life interest and trust as a brand consumers envision themselves interacting with. So rather than stretching for an impressive facade, emotive storytelling, intimacy at scale and genuine community development break through the noise on Instagram today.
Blocking growth opportunities
There are also dire commercial implications to buying or engaging heavily with fake Instagram accounts. The platform’s algorithms now severely restrict reach and discovery for flagged or even simply suspicious behavior like:
- Rapid follower growth despite low engagement
- Patterns of commenting only on each other’s content
- Usage of banned hashtags, links or keywords
- Bot-like activity of liking thousands of photos an hour
Once your engagement flow seems manufactured in any way, even if unintended, Instagram throttles traffic to protect users from spam. It means genuine reach and discovery disappear when you need new awareness and conversions most. Restoring account credibility and full marketing capabilities after suspect activity often means starting completely fresh. So constantly maintaining authentic, quality followers is key to accessing Instagram’s unparalleled potential for lead generation.